Facilitating integrated marketing
In-store media is a fast, easy, and convenient way to make marketing communications as effective as possible.
Digital Passion has conducted widespread research on consumer buying behavior and it has been identified that 70% of brand decisions are made on the shelf. This highlights the importance of influencing shoppers in the ‘final meter’, that is, as they approach the shelves.
Our extensive experience qualifies us to aid and advise you on the most effective strategies. This would create a successful balance within your marketing mix, between shopper media and traditional marketing channels, maximizing influence at the point of purchase and giving your brand a powerful edge over your competitors.
Benefits of using In-Store Media
INCREASED VISIBILITY & TARGETED MARKETING
The primary benefit of in-store media is its heightened effectiveness in engaging the intended audience.
IMMEDIATE IMPACT & COST-EFFECTIVE
In-store media gives an instantaneous impression at a lower cost whilst enhancing brand image within the target market.
ENHANCED BRAND & PRODUCT AWARENESS
Many brands, particularly FMCGs, opt for in-store media displays due to their cost-effective efficiency in captivating diverse designs and swiftly attracting a larger customer base within a short timeframe.
We offer highly competitive rates for in-store media placement in prime outlets tailored to your target market. This means you’ll spend less while enjoying increased brand visibility and appeal.
Our team has years of experience in working for in-store media displays, therefore enhancing our ability in offering the best plausible outlets for your target market.