In-store media is a fast, easy, and convenient way to make marketing communications as effective as possible.

Digital Passion has conducted widespread research on consumer buying behavior and it has been identified that 70% of brand decisions are made on the shelf. This highlights the importance of influencing shoppers in the ‘final meter’, that is, as they approach the shelves.

Our extensive experience qualifies us to aid and advise you on the most effective strategies. This would create a successful balance within your marketing mix, between shopper media and traditional marketing channels, maximizing influence at the point of purchase and giving your brand a powerful edge over your competitors.